WEFOUNDThe Southeast Asia Cookbook


Southeast Asia is a group of diverse states between the Indian Ocean and the Pacific Ocean, featuring cultures influenced by both India and China and hosting large communities of Overseas Chinese. The region includes Indonesia, the most populous Muslim country in the world, as well as very prominent Buddhist countries, and quite significant Christian, Hindu and Animist communities. Southeast Asia has long been a favourite corner of the world for globe-tramping backpackers, known for its perfect beaches, tasty cuisine, low prices, and good air connections.

Aside from East Timor, the other ten nations listed above are members of ASEAN, the Association of Southeast Asian Nations.

Southeast Asia is one of the world's most popular tourist destinations, and for a reason. Some of the countries here have it all: a tropical climate , warm (or hot!) all year around, rich culture , gorgeous beaches , wonderful food and last but not least, low prices . While its history and modern-day politics are complex, most of it is also quite safe and easy to travel around in.

Editor’s note: This was contributed by Sheji Ho, the Group Chief Marketing Officer at aCommerce , an end-to-end e-commerce enabler in Southeast Asia. Currently based in Bangkok but having previously worked in China, Sheji writes about e-commerce, tech, the internet, and how Southeast Asia is the next China.

In his seminal presentation at DLD15, NYU professor and serial entrepreneur Scott Galloway coined the term “The Four Horsemen” to describe the four most dominant companies in digital that have a combined market cap of $1.3 trillion (2014). These companies are Amazon, Apple, Facebook, and Google.

Galloway’s Four Horsemen theory assumes a Western-centric view; the moment we move east, we start to see different pockets of power, most notably in China, and increasingly in Southeast Asia – the following are these differences.

Southeast Asia is a collection of related but dissimilar states squeezed between the Indian Ocean and the Pacific Ocean. The area has long been a favorite corner of the world for globe-tramping backpackers, well-known for its perfect beaches, tasty cuisine, low prices, and good air connections.

We can not list every major non-city destination in Southeast Asia, so here is just a representative sample of ten of the more significant destinations outside of major cities:

Southeast Asia is one of the world's most popular tourist destinations, and for a reason: a tropical climate , warm (or hot!) all year around, rich culture , gorgeous beaches , wonderful food and last but not least, low prices . While its history and modern-day politics are complex, most of it is also quite safe for the traveller and easy to travel around in.

Southeast Asia is a group of diverse states between the Indian Ocean and the Pacific Ocean, featuring cultures influenced by both India and China and hosting large communities of Overseas Chinese. The region includes Indonesia, the most populous Muslim country in the world, as well as very prominent Buddhist countries, and quite significant Christian, Hindu and Animist communities. Southeast Asia has long been a favourite corner of the world for globe-tramping backpackers, known for its perfect beaches, tasty cuisine, low prices, and good air connections.

Aside from East Timor, the other ten nations listed above are members of ASEAN, the Association of Southeast Asian Nations.

Southeast Asia is one of the world's most popular tourist destinations, and for a reason. Some of the countries here have it all: a tropical climate , warm (or hot!) all year around, rich culture , gorgeous beaches , wonderful food and last but not least, low prices . While its history and modern-day politics are complex, most of it is also quite safe and easy to travel around in.

Editor’s note: This was contributed by Sheji Ho, the Group Chief Marketing Officer at aCommerce , an end-to-end e-commerce enabler in Southeast Asia. Currently based in Bangkok but having previously worked in China, Sheji writes about e-commerce, tech, the internet, and how Southeast Asia is the next China.

In his seminal presentation at DLD15, NYU professor and serial entrepreneur Scott Galloway coined the term “The Four Horsemen” to describe the four most dominant companies in digital that have a combined market cap of $1.3 trillion (2014). These companies are Amazon, Apple, Facebook, and Google.

Galloway’s Four Horsemen theory assumes a Western-centric view; the moment we move east, we start to see different pockets of power, most notably in China, and increasingly in Southeast Asia – the following are these differences.

Southeast Asia is a collection of related but dissimilar states squeezed between the Indian Ocean and the Pacific Ocean. The area has long been a favorite corner of the world for globe-tramping backpackers, well-known for its perfect beaches, tasty cuisine, low prices, and good air connections.

We can not list every major non-city destination in Southeast Asia, so here is just a representative sample of ten of the more significant destinations outside of major cities:

Southeast Asia is one of the world's most popular tourist destinations, and for a reason: a tropical climate , warm (or hot!) all year around, rich culture , gorgeous beaches , wonderful food and last but not least, low prices . While its history and modern-day politics are complex, most of it is also quite safe for the traveller and easy to travel around in.

Southeast Asia or Southeastern Asia is a subregion of Asia , consisting of the countries that are geographically south of China , east of India , west of New Guinea and north of Australia . [4] Southeast Asia is bordered to the north by East Asia , to the west by South Asia and Bay of Bengal , to the east by Oceania and Pacific Ocean , and to the south by Australia and Indian Ocean . The region is the only part of Asia that lies partly within the Southern Hemisphere , although the majority of it is in the Northern Hemisphere . In contemporary definition, Southeast Asia consists of two geographic regions:

The region lies near the intersection of geological plates , with heavy seismic and volcanic activities. The Sunda Plate is the main plate of the region, features almost all Southeast Asian countries except Myanmar, northern Thailand, northern Vietnam, and northern Luzon of the Philippines. The mountain ranges in Myanmar, Thailand, and peninsular Malaysia are part of the Alpide belt , while the islands of the Philippines are part of the Pacific Ring of Fire . Both seismic belts meet in Indonesia, making the region has relatively high occurrences of earthquake and volcanic eruption. [5]

Southeast Asia covers about 4.5 million km 2 (1.7 million mi 2 ), which is 10.5% of Asia or 3% of earth's total land area. Its total population is more than 641 million, about 8.5% of world's population. It is the third most populous geographical region in the world after South Asia and East Asia. [ citation needed ] The region is culturally and ethnically diverse, with hundreds of languages spoken by different ethnic groups. [6] Ten countries in the region are members of ASEAN , a regional organisation established for economic, political, military, educational and cultural integration amongst its members. [7]

Southeast Asia is a group of diverse states between the Indian Ocean and the Pacific Ocean, featuring cultures influenced by both India and China and hosting large communities of Overseas Chinese. The region includes Indonesia, the most populous Muslim country in the world, as well as very prominent Buddhist countries, and quite significant Christian, Hindu and Animist communities. Southeast Asia has long been a favourite corner of the world for globe-tramping backpackers, known for its perfect beaches, tasty cuisine, low prices, and good air connections.

Aside from East Timor, the other ten nations listed above are members of ASEAN, the Association of Southeast Asian Nations.

Southeast Asia is one of the world's most popular tourist destinations, and for a reason. Some of the countries here have it all: a tropical climate , warm (or hot!) all year around, rich culture , gorgeous beaches , wonderful food and last but not least, low prices . While its history and modern-day politics are complex, most of it is also quite safe and easy to travel around in.

Editor’s note: This was contributed by Sheji Ho, the Group Chief Marketing Officer at aCommerce , an end-to-end e-commerce enabler in Southeast Asia. Currently based in Bangkok but having previously worked in China, Sheji writes about e-commerce, tech, the internet, and how Southeast Asia is the next China.

In his seminal presentation at DLD15, NYU professor and serial entrepreneur Scott Galloway coined the term “The Four Horsemen” to describe the four most dominant companies in digital that have a combined market cap of $1.3 trillion (2014). These companies are Amazon, Apple, Facebook, and Google.

Galloway’s Four Horsemen theory assumes a Western-centric view; the moment we move east, we start to see different pockets of power, most notably in China, and increasingly in Southeast Asia – the following are these differences.

Southeast Asia is a group of diverse states between the Indian Ocean and the Pacific Ocean, featuring cultures influenced by both India and China and hosting large communities of Overseas Chinese. The region includes Indonesia, the most populous Muslim country in the world, as well as very prominent Buddhist countries, and quite significant Christian, Hindu and Animist communities. Southeast Asia has long been a favourite corner of the world for globe-tramping backpackers, known for its perfect beaches, tasty cuisine, low prices, and good air connections.

Aside from East Timor, the other ten nations listed above are members of ASEAN, the Association of Southeast Asian Nations.

Southeast Asia is one of the world's most popular tourist destinations, and for a reason. Some of the countries here have it all: a tropical climate , warm (or hot!) all year around, rich culture , gorgeous beaches , wonderful food and last but not least, low prices . While its history and modern-day politics are complex, most of it is also quite safe and easy to travel around in.


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