WEFOUNDTruthfully, Something Smelled Fishy!: The Story of the Fisherman and His Wife as Told by the Wife (The Other Side of the Story)


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A pricing error in an advertisement can be a nightmare for a small business. Imagine customers flooding into a store expecting a great deal because an advertisement said an item would be "$10.00" rather than "$1000." The question is whether the store is legally obligated to sell the item at the advertised price. The answer is probably no, but don't expect customers to be happy about it.

In general, there's no law that requires companies to honor an advertised price if that price is wrong. Typographical errors, miscommunication and other glitches can result in items being offered at what appear to be deep discounts -- discounts that would be ruinous for the company if it were forced to honor them. Laws against false or deceptive advertising require an intent to deceive on the part of the advertiser. If a company can demonstrate that an advertised price was simply a mistake, then it's not false advertising. Still, if the mistake isn't too big, it may be in the company's best interest to honor the advertised price rather than anger so many potential customers.

Cam Merritt is a writer and editor specializing in business, personal finance and home design. He has contributed to USA Today, The Des Moines Register and Better Homes and Gardens"publications. Merritt has a journalism degree from Drake University and is pursuing an MBA from the University of Iowa.

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Copyright ©www.learn-english-today.com -  All Rights Reserved.
The materials found on this website may be copied for use in the classroom or for private study.
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