WEFOUNDThe Illustrated Old School Muscle Building Secrets Manual


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On Aug. 3, Tom Brady will turn 40, and if that doesn’t make you feel old, consider how he’ll “celebrate.” Oh, Brady has big plans: to receive a soft-tissue massage from his body coach, pop bottles (of water, which he’ll mix with electrolytes) and perhaps savor a single coconut macaroon. What he’s most looking forward to is his 7 a.m. football practice on what will be the eighth day of Patriots training camp. “Everybody else is going to make 40 a big deal,” Brady says. “I just want a normal day.”

When Brady begins his fifth decade, 179 days will have passed since New England mounted its Feb. 5 comeback victory over Atlanta in Super Bowl LI . He took the rest of the month off, but in the ensuing weeks he reviewed and critiqued every offensive play from the Patriots’ 2016 season—twice; worked out daily while on vacation; and traveled through Asia promoting his athletic lifestyle brand, for which he also wrote a book, The TB12 Method , that will be released worldwide in September. But Brady didn’t just monetize his avocado-ice-cream ethos. He lived it.

Brady’s body coach, holistic fitness Svengali Alex Guerrero, describes the Asia sojourn as their version of Ferris Bueller’s Day Off (a reference best understood by those who are Brady’s age and older). The quarterback sampled local delicacies, like Peking duck, and walked some streets in Japan and China without being mobbed. But let’s be clear: “Day off” here is relative to Brady’s standards. On their working vacation, the duo conducted two-hour practices, ate mostly their own prepackaged food (organic, high in protein, no dairy, no sugar) and hawked their health program, in all its trace-minerals-recovery-pajamas-vibrating-foam-roller glory.

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